Building Creative for Two of the World’s Premier Racing Series

As Senior Graphic Designer at Circuit of The Americas, I developed campaign creative for Formula 1 and MotoGP—two globally recognized motorsports properties with distinct audiences, identities, and creative demands. From ticket launches and digital campaigns to environmental graphics and race weekend experiences, my work helped deliver cohesive brand experiences across every fan touchpoint.

Hosting world-class racing events meant balancing the established identities of Formula 1 and MotoGP with the unique personality of Circuit of The Americas. Each season required hundreds of creative assets across digital, print, outdoor, and on-site applications—all developed within fast-moving timelines while maintaining consistency from campaign launch through race weekend.

Rather than treating each deliverable as a standalone project, I focused on building scalable campaign systems that could adapt across every medium. Whether promoting ticket sales months in advance or creating graphics for race weekend, each piece reinforced a unified visual language while meeting the demands of one of the busiest event calendars in motorsports.

The work supported two of the largest annual events at Circuit of The Americas, reaching fans through integrated campaigns that spanned digital marketing, citywide advertising, venue signage, hospitality spaces, and on-site experiences. By maintaining a consistent visual system across hundreds of deliverables, each event delivered a cohesive brand experience from first impression to checkered flag.