2025 Formula 1 United States Grand Prix

Over 400,000 fans from around the world descended on Austin for the 2025 United States Grand Prix — a weekend that celebrated speed, spectacle, and the spirit of the American West. Creatively, the goal was to capture the romantic western spirit with a touch of outlaw grit, leaning into the idea of wide-open horizons and untamed energy. Inspired by the open prairie, the campaign drew parallels between the precision of world-class drivers and the raw power of the frontier itself. Where control met chaos and speed met the wild, Circuit of The Americas affirmed its place as the true Home of Horsepower.