Heart O' Texas Speedway

When I was going to school in Waco, I fell in love with the Heart O’ Texas Speedway. Each weekend, they feature local short track heroes from many disciplines and even snag a premier driver every now & then. It’s quintessential short track racing at its best located right down the road.

As an exercise, I’ve worked to develop a fun concept for what the brand could look like based on over 50 years of racing at that track.

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  • @dalejr had an amazing career behind the wheel but perhaps one of his biggest achievements is what he’s done to giv… https://t.co/Q24wh4b6ry
    Zach Oldham about 14 hours ago
  • @CarliLloyd One of the best to ever do it! So glad my wife and I were able to watch you play live at least one back in March!
    Zach Oldham about 3 days ago
  • Yes there were 4 drivers eliminated last night, but the biggest loser was @KHIManagement (ol’ JJ)
    Zach Oldham about 7 days ago
  • #askjr @DaleJr how does it feel hearing drivers use the same language that cost you 25 points and a potential champ… https://t.co/IFADpNDyRW
    Zach Oldham about 7 days ago
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