Heart O' Texas Speedway

When I was going to school in Waco, I fell in love with the Heart O’ Texas Speedway. Each weekend, they feature local short track heroes from many disciplines and even snag a premier driver every now & then. It’s quintessential short track racing at its best located right down the road.

As an exercise, I’ve worked to develop a fun concept for what the brand could look like based on over 50 years of racing at that track.

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