Circuit of The Americas

During my time with Circuit of The Americas, I was the Senior Art Director on a wide range of visual communication and brand initiatives supporting one of the premier destinations in motorsports and live entertainment.

My work spanned large-scale on-site signage systems, event branding, promotional campaigns, and experiential graphics designed to elevate the fan experience across race weekends, concerts, and major international events. Working within a fast-paced, high-visibility environment required balancing creative consistency with the logistical demands of a constantly evolving venue.

From trackside installations and way-finding to digital campaigns and branded collateral, each project was approached with a focus on clarity, atmosphere, and audience engagement. The scale of the venue demanded design solutions that could perform both functionally and emotionally — creating cohesive visuals that felt impactful in person while remaining true to the larger identity of the brand and its partners.