A Creative Partner for Brands Built to Last
Brands don’t grow stronger by starting over every season. They grow through consistent creative direction that builds recognition over time. I partner with motorsports, lifestyle, and legacy brands to create campaigns, brand systems, and experiences that work together — not just today, but for years to come.
Featured Projects
Formula 1 + MotoGP
As a Senior Designer at Circuit of The Americas, I developed campaign creative for Formula 1 and MotoGP — two globally recognized motorsports with distinct audiences, identities, and creative demands.
EIGHT Beer
Over the course of an on-going partnership, I helped shape the EIGHT Beer brand across packaging, merchandise, advertising, and campaign creative.
Austin Courts & Floors
After decades operating under a national product name, the company had outgrown an identity that no longer reflected its full capabilities. Their rebrand created a clearer identity while preserving the trust it had built across Central Texas.
What I Do
Good Design Gets Noticed. Great Design Becomes Part of the Memory.
Campaign Creative
Strategic campaigns that capture attention, build momentum, and drive audiences to action.
Brand Systems
Scalable visual systems that keep your brand consistent across every platform, season, and touchpoint.
Creative Direction
A creative partner who brings clarity, consistency, and purpose to every decision.
Portfolio of Work
I’m Zach Oldham, a Texas-based creative specializing in brand systems, campaigns, and visual storytelling for motorsports, lifestyle, and legacy brands.
Over the past 20 years, I’ve helped bring brands to life through creative developed for organizations including Circuit of The Americas, Formula 1, MotoGP, and EIGHT Beer. Whether it’s launching a product, promoting a marquee event, or evolving an established brand, my focus is always the same: create work that’s clear, authentic, and built to last.
I enjoy collaborating with in-house teams and marketing leaders, bringing strategic thinking and thoughtful execution to projects of every scale. Rather than chasing trends, I believe in building flexible creative systems that allow brands to grow while staying recognizable.
In Their Words
“Zach is everything you’d want in a partner – responsive, does great work, and easy to work with. We’re incredibly grateful for everything he’s done for EIGHT and can’t recommend him enough.”
Charlotte Hatterick,
Marketing Director
EIGHT Elite Light Beer
“From the beginning, Zach took the time to truly understand our business, values, and culture. We were especially impressed by his ability to translate who we are into a brand that genuinely reflects our company…his work helps us present our company in the best possible light and strengthens how we’re perceived in the marketplace.”
Mike Sanchez, CEO
Austin Courts & Floors, Inc.
“What many people may not know is that Zach is far more than a designer. He’s a brand creator, and someone who has a unique ability to take an idea and turn it into something truly special — something that lasts.”
Steven Rossler,
Owner & Pitmaster
Rossler’s Blue Cord BBQ
Let’s Build Something That Lasts
Whether you’re launching something new, preparing for a major event, or evolving an established brand, I’d love to hear what you’re working on.