Capturing Kids' Hearts

Capturing Kids’ Hearts® has strong content and a clear mission, but visually the materials had grown over time without a consistent system. Different pieces looked like they came from different organizations.

My focus was building cohesion without losing familiarity. I established a repeatable visual structure — typography, spacing, color usage, and layout rules — that could scale across training binders, presentations, marketing pieces, and digital assets.

The work wasn’t about a rebrand. It was about alignment. Once the materials shared a common visual language, the brand immediately felt more credible, organized, and intentional, helping the program better match the professionalism of the training itself.