"MIENERS" Brand Exploration

Built as a preserved piece of history, this project imagines a motor oil brand founded in 1929 and proven through years of competition and endurance trials. The visual and verbal language pulls from a time when performance was demonstrated, not claimed—where reliability was earned on the track and reinforced in the shop.

By combining early advertising restraint with the emerging confidence of 1960s racing culture, the work presents a brand that feels lived-in, credible, and still relevant today.